How a leading digital marketing platform brought cost, security, and incident response under control on AWS
A leading digital marketing company, recognized with more than 85 industry awards over two years, runs its real-time Campaign Hub platform on AWS. As infrastructure costs increased and security and operational gaps became harder to manage, the business needed more than reactive support. Flentas now operates the environment as a fully managed service, combining 24/7 monitoring, security operations, backup management, incident response, and continuous cost optimization.
- A leading digital marketing platform
- Digital marketing & performance campaign platform
- Real-time ad campaign platform
- 85+ industry recognitions in 2 years
- Monitoring and Level 1 incident response
- 24/7
- Backups with defined retention
- Daily
- Layered application and account security
- WAF + MFA
Rising cloud costs and operational risk were slowing the platform down
The existing environment had to support a real-time marketing platform while managing growing infrastructure costs, security exposure, and the need for faster response to production issues.
Cost and infrastructure inefficiency
A monolithic architecture, underutilized resources, and inconsistent scaling practices were driving unnecessary cloud spend.
Security exposure
Web-facing servers required stronger protection, while credentials and account access needed tighter controls.
Limited operational visibility
Teams needed centralized visibility into infrastructure and application health to identify issues before they affected users.
Slow incident response
Production issues required faster detection and root-cause analysis, alongside reliable backups and defined retention policies.
A continuously managed AWS environment focused on security, reliability, and cost
Flentas took responsibility for the ongoing AWS environment, combining infrastructure monitoring, security hardening, backup management, incident response, and cost governance.
Monitored AWS resources through Amazon CloudWatch for CPU, memory, disk, and application metrics, with SNS-based alerts and daily web server backups under a defined retention policy.
Strengthened access security through IAM key rotation, password policies, least-privilege access, AWS Secrets Manager, and MFA across root and IAM accounts.
Protected the application layer with AWS WAF on the Application Load Balancer, while Route 53 health checks, API monitoring, and CloudTrail provided continuous visibility into application and account activity.
Established ongoing cost governance using AWS Trusted Advisor, encrypted EBS volumes, and automated start/stop schedules for development and QA environments, while AWS Auto Scaling handled demand-driven capacity changes.
Better protected, more responsive, and more cost-controlled
Optimized infrastructure costs
By identifying underutilized resources and automating non-production resource schedules.
Dynamic scaling during peak demand
Allowing infrastructure capacity to respond to latency and workload changes.
Stronger security posture
With WAF, MFA, least-privilege access, credential management, encryption, and continuous activity monitoring.
Faster issue detection and response
With centralized CloudWatch visibility and automated alerts across critical infrastructure.
Reliable backup coverage
With daily web server backups and defined retention policies.
24/7 operational support
Providing continuous monitoring and Level 1 production incident response.
Built on a continuously managed AWS stack
- Amazon CloudWatch
- Amazon SNS
- AWS IAM
- AWS Secrets Manager
- AWS Trusted Advisor
- AWS WAF
- Amazon Route 53
- AWS CloudTrail
- Amazon EBS
- AWS Auto Scaling
What digital marketing platforms usually ask about managed AWS operations
Ready for AWS operations that keep cost, security, and uptime under control?
Talk to an AWS-certified architect about your own managed services setup.